Sotheby’s Lean Strategy Pays Off

By SOUREN MELIKIAN

LONDON — What a difference a bit of rigorous selectivity will make from one day to the next. In a perfect demonstration of how to steer your boat in times of art drought, Sotheby’s came out of its Wednesday evening auction of Impressionist and Modern art like a knight in shining armor.

A lean sale limited to just 27 works realized a total £33.53 million, or $55.32 million, leaving only four lots unsold. Contrast this with the £37.09 million taken in on Tuesday at Christie’s, where as many as 14 of 44 lots were left stranded in the course of the session.

But it is not the numbers that made Sotheby’s sale so startlingly different in a market that was driven by the same bidders’ eagerness to make a dash for any presentable work of art. It was the atmosphere, as if the auction had been held in another world. Bidders competed often against each other with remarkable zest in contrast with the previous day when Christie’s auctioneer, Jussi Pylkkanen, at times seemed to force bids out of an attendance paralyzed by boredom. (Continue reading HERE.)

Renoir Still Life

Renoir Still Life

Thanks to the NYTimes and Zimbio I have these beautiful photos of Michael Jackson’s personal items that were up for auction in Beverly Hills this spring.

P&G, Home Depot Fret That Recession Has Forever Altered Spending Patterns

By Nat Ives 
Published: June 01, 2009

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NEW YORK (AdAge.com) — Mary Pryor was doing pretty well until January, when she got laid off from her web-project-management job at cable channel Fuse. Now she’s replenishing her wardrobe at clothing swaps, eating on $25 a week, living without cable TV and doing her laundry in the bathtub. “My gym membership is gone,” she said, “so I’m running around outside and doing jumping jacks in my living room.”

With 5.7 million Americans out of work since the recession began in December 2007, according to the Bureau of Labor Statistics, and some 16% of U.S. employees living on reduced pay, according to a recent Hewitt Associates survey, it’s no surprise that many people are cinching their belts. What’s troubling marketers, however, is the prospect that the consumer psychology has changed during the deepest recession in half a century, and that the tightening will remain when the downturn ends. “I’m going to do my best to not go back to spending what I used to,” said Ms. Pryor, 27. “Even with a steady job again, I am going to have a job on the side. I am going to create a savings that is out of control — so when this happens again I won’t be screaming bloody murder.”

This new frugality is giving pause not just to retailers such as Home Depot and Whole Foods but to the country’s largest advertiser, Procter & Gamble. Discussing declining department store-sales, P&G Chairman A.G. Lafley told an investor conference May 28, “My belief is some of that’s gone forever,” he said. “And it’s gone forever because [the consumer] has changed her pattern of shopping. She’ll still go to get advice and counsel, maybe even see new products and new brands at department or specialty stores. But she’s replenishing online and she’s quite comfortable using our [less expensive] Olay lines. I mean, let’s face it, those Olay products test as well or better.”

The heavy betting — and it goes well beyond Cincinnati — is that America will eventually shake off recession but keep saving and spending more responsibly. We’ll borrow only when we must. We’ll pay bills and debts immediately. We’ll save up before we buy big things. New England Consulting Group reported last week that people buying more store brands now don’t have any plans to trade back up, and that recession-induced shopping habits are likely to persist “long after it’s gone.” All that has left many marketers trying to adapt with strategies such as lowering some prices, offering multiple product lines at varying price points and giving reluctant consumers reasons to buy by tying into causes such as environmentalism.

Not everyone, of course, is buying permanent frugality, especially if the economy eventually gets glamorous again. “Some of it will persist, no doubt,” said Eldar Shafir, professor of psychology and public affairs at the Massachusetts Institute of Technology. “But people adjust to context very, very quickly. If the thing they went through is at the level of true trauma, then it will take awhile. But my suspicion is that for the majority of people you’re talking about, this has not been traumatic, just worrisome and troublesome.”

“Most people who advertisers are talking about are reserving restaurants this weekend,” Mr. Shafir said. “They’re not in a trauma state.”

But many more people these days are preparing for micro-spending, or at least medium spending, to last long after the recession. This time, the thinking goes, is different.

Worse than before
This recession has had a much bigger impact on people’s psyches than, say, the 1987 stock-market crash, according to Robert S. McElvaine, chair of the history department at Millsaps College. “I often quote a line from REM’s ‘Finest Work Song,’” he said. “‘What we want and what we need have been confused.’ People have done much more in recent months to sort out what they want and what they need. So I think it’s going to be much different than 1987.”

And even if people resume chasing what they want, they’ll have trouble. “Credit is going to be hard to find,” Mr. McElvaine said. “People are going to be in so much debt. They were able to do that by using their houses as ATM machines, and now they’ve pretty much maxed them out even at the old values.”

Consumer behavior has changed before and can again, said Neil Howe, founding partner of Life Course Associates and co-author of books including “13th Gen” and “Millennials Rising.”  (Read rest of article HERE.)

 

(Retweet @EthicalStyle and repost in part from Behind the Seams, May 18)

LOUIS VUITTON BUYS MINORITY STAKE IN EDUN

EDUN-ONETee-DjimonHounsouColor us surprised! LVMH, the world’s largest luxury conglomerate, has paid an undisclosed amount to secure a minority stake in Edun, a prominent ethical fashion line.

Edun was founded in 2005 by U2 frontman Bono, his wife Ali Hewson, and designer Rogan Gregory. The line makes casual clothes for both men and women (pictured here) using organic cotton and fair trade labor in developing countries including India, Kenya, Lesotho, Peru, and Uganda.

“With LVMH, we can step up [Edun's] development, giving greater stability to our suppliers and the local communities they support,” Bono said in an LVMH statement. (Read the rest HERE.)

Related Stories:

Louis Vuitton and Edun: Now Related

Bono Gets More Green: LVMH to Buy Minority Stake in Edun

LVMH Partners with Ethical Fashion Pioneer Edun

 

RT Atlantic_Food  Food banks: More people are going to them, but more people are donating to them as well. http://ow.ly/5sat

The recession has caused more people to seek help at food banks, but it’s also prompted an outpouring of generosity.

“We’re up in terms of food and funds,” says Ross Fraser, spokesman for Feeding America, the nation’s largest network of food banks. He says food donations are up 20% and cash donations are up 46% from a year earlier.

In a USA TODAY survey of a dozen large food banks, 10 of 12 said food or cash donations are at least 20% higher than a year ago.

“We have more donors than ever before,” says Robert Bush of the East Texas Food Bank. The number of donors is up 115%, and their average gift increased from $49.66 to $56.37.

“When people see friends and family struggle, it hits home,” says Jim Pugh of Utah Food Bank Services. “We’ve seen volunteerism skyrocket.”

Jessie McDowell, a high school junior in Mount Pleasant, Texas, volunteers at a food bank because she remembers the bare kitchen shelves after her father lost his job seven years ago: “I want to be a blessing as someone was to me.”

“People are being generous,” says Carol Schneider of Food Bank for New York City, which reports a 57% increase in fundraising. Still, she says, “we cannot keep up with the demand.” She says people who never needed it before are seeking help, and she expects demand to get worse.

Nationwide, Fraser says, requests for food aid have increased at least 30% in a year.

In November, Feeding America launched an “entertainment council” of 30 celebrities to promote hunger relief.

Saturday is the Letter Carriers National Food Drive, the largest single-day effort. Postal workers and volunteers pick up non-perishable food people leave at their mailboxes or the post office.

Al Brislain of the Harry Chapin Food Bank of Southwest Florida says, “We couldn’t feed people in the summer if it weren’t for the letter carriers.”